New Arrivals

New Arrivals

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    Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.
    Color:Department Navy-Florence Airtex Expedition Short Sleeve Shirt
    Color:Department Navy-Florence Airtex Expedition Short Sleeve Shirt-alt
    Airtex Expedition Short Sleeve Shirt - Department Navy
    $89.95
    Color:Thyme-Florence Airtex Expedition Short Sleeve Shirt
    Color:Thyme-Florence Airtex Expedition Short Sleeve Shirt-alt
    Airtex Expedition Short Sleeve Shirt - Thyme
    $89.95
    Color:Vintage Khaki-Florence Airtex Expedition Short Sleeve Shirt
    Color:Vintage Khaki-Florence Airtex Expedition Short Sleeve Shirt-alt
    Airtex Expedition Short Sleeve Shirt - Vintage Khaki
    $89.95
    Color:Burnt Olive Camo-Florence Airtex Expedition Long Sleeve Shirt
    Color:Burnt Olive Camo-Florence Airtex Expedition Long Sleeve Shirt-alt
    Airtex Expedition Long Sleeve Shirt - Burnt Olive Camo
    $119.95
    Color:Department Navy-Florence Airtex Expedition Long Sleeve Shirt
    Color:Department Navy-Florence Airtex Expedition Long Sleeve Shirt-alt
    Airtex Expedition Long Sleeve Shirt - Department Navy
    $119.95
    Color:Thyme-Florence Airtex Expedition Long Sleeve Shirt
    Color:Thyme-Florence Airtex Expedition Long Sleeve Shirt-alt
    Airtex Expedition Long Sleeve Shirt - Thyme
    $119.95
    Color:Vintage Khaki-Florence Airtex Expedition Long Sleeve ShirtColor:Vintage Khaki-Florence Airtex Expedition Long Sleeve Shirt
    Color:Vintage Khaki-Florence Airtex Expedition Long Sleeve Shirt-alt
    Airtex Expedition Long Sleeve Shirt - Vintage Khaki
    $119.95
    Save $60
    Color:Burnt Olive Camo-Florence F1 Expedition Short
    Color:Burnt Olive Camo-Florence F1 Expedition Short -alt
    F1 Expedition Short - Burnt Olive Camo
    $129.95 $69.95
    Save $60
    Color:Maroon Camo-Florence F1 Expedition Short
    Color:Maroon Camo-Florence F1 Expedition Short -alt
    F1 Expedition Short - Maroon Camo
    $129.95 $69.95
    Color:Black-Florence All Purpose Cordura Short
    Color:Black-Florence All Purpose Cordura Short -alt
    All-Purpose Cordura Short - Black
    $119.95
    color:Thyme-Florence All Purpose Cordura Short
    color:Thyme-Florence All Purpose Cordura Short -alt
    All-Purpose Cordura Short - Thyme
    $119.95
    color:dark blue-Florence All Purpose Cordura Short
    color:dark blue-Florence All Purpose Cordura Short-alt
    All-Purpose Cordura Short - Dark Blue
    $119.95
    color:mustard-Florence All Purpose Cordura Short
    color:mustard-Florence All Purpose Cordura Short -alt
    All-Purpose Cordura Short - Mustard
    $119.95
    color:Vintage Khaki-Florence All Purpose Cordura Short
    color:Vintage Khaki-Florence All Purpose Cordura Short-alt
    All-Purpose Cordura Short - Vintage Khaki
    $119.95
    color:Dark Brown-Florence All Purpose Cordura Short
    color:Dark Brown-Florence All Purpose Cordura Short-alt
    All-Purpose Cordura Short - Dark Brown
    $119.95
    color:Charcoal-Florence All Purpose Cordura Short
    color:Charcoal-Florence All Purpose Cordura Short-alt
    All-Purpose Cordura Short - Charcoal
    $119.95
    Color:Dark Navy-Florence Windshield Long Sleeve Rashguard
    Color:Dark Navy-Florence Windshield Long Sleeve Rashguard -alt
    Windshield Long Sleeve Rashguard - Dark Navy
    $139.95
    Color:Light Sea Blue-Florence Windshield Long Sleeve Rashguard
    Color:Light Sea Blue-Florence Windshield Long Sleeve Rashguard -alt
    Windshield Long Sleeve Rashguard - Light Sea Blue
    $139.95
    Color:Thyme-Florence Windshield Long Sleeve Rashguard
    Color:Thyme-Florence Windshield Long Sleeve Rashguard -alt
    Windshield Long Sleeve Rashguard - Thyme
    $139.95
    Color:Black-Florence Windshield Long Sleeve Rashguard
    Color:Black-Florence Windshield Long Sleeve Rashguard -alt
    Windshield Long Sleeve Rashguard - Black
    $139.95
    Color:Maroon-Florence Windshield Long Sleeve Rashguard
    Color:Maroon-Florence Windshield Long Sleeve Rashguard -alt
    Windshield Long Sleeve Rashguard - Maroon
    $139.95
    Color:Black-Florence F1 Standard Issue Boardshort
    Color:Black-Florence F1 Standard Issue Boardshort-alt
    F1 Standard Issue Boardshort - Black
    $99.95
    Color:Racing Red-Florence F1 Standard Issue Boardshort
    Color:Racing Red-Florence F1 Standard Issue Boardshort-alt
    F1 Standard Issue Boardshort - Racing Red
    $99.95
    Color:Department Navy-Florence F1 Standard Issue Boardshort
    Color:Department Navy-Florence F1 Standard Issue Boardshort-alt
    F1 Standard Issue Boardshort - Department Navy
    $99.95
    Color:Charcoal-Florence F1 Standard Issue Boardshort
    Color:Charcoal-Florence F1 Standard Issue Boardshort -alt
    F1 Standard Issue Boardshort - Charcoal
    $99.95
    Color:Dark Emerald Camo-Florence Standard Issue Elastic Short
    Color:Dark Emerald Camo-Florence Standard Issue Elastic Short -alt
    Standard Issue Elastic Short - Dark Emerald Camo
    $99.95
    Color:Burnt Olive Camo-Florence Standard Issue Elastic Short
    Color:Burnt Olive Camo-Florence Standard Issue Elastic Short -alt
    Standard Issue Elastic Short - Burnt Olive Camo
    $99.95
    Save $50
    Color:Light Sea Blue Camo-Florence Standard Issue Elastic Short
    Color:Light Sea Blue Camo-Florence Standard Issue Elastic Short -alt
    Standard Issue Elastic Short - Light Sea Blue Camo
    $99.95 $49.95
    Color:Black-Florence Standard Issue Elastic Short
    Color:Black-Florence Standard Issue Elastic Short-alt
    Standard Issue Elastic Short - Black
    $99.95
    Color:Dark Navy-Florence Standard Issue Elastic Short
    Color:Dark Navy-Florence Standard Issue Elastic Short -alt
    Standard Issue Elastic Short - Dark Navy
    $99.95
    Save $50
    Color:Maroon Camo-Florence Standard Issue Elastic Short
    Color:Maroon Camo-Florence Standard Issue Elastic Short -alt
    Standard Issue Elastic Short - Maroon Camo
    $99.95 $49.95
    Save $50
    Color:Blue Camo-Florence Standard Issue Elastic Short
    Color:Blue Camo-Florence Standard Issue Elastic Short -alt
    Standard Issue Elastic Short - Blue Camo
    $99.95 $49.95
    Save $50
    Color:Yellow Camo-Florence Standard Issue Elastic Short
    Color:Yellow Camo-Florence Standard Issue Elastic Short -alt
    Standard Issue Elastic Short - Yellow Camo
    $99.95 $49.95
    Save $50
    Color:Burnt Olive Camo-Florence Airtex Short
    Color:Burnt Olive Camo-Florence Airtex Short -alt
    Airtex Short - Burnt Olive Camo
    $109.95 $59.95
    Color:Light Sea Blue Camo-Florence Airtex Short
    Color:Light Sea Blue Camo-Florence Airtex Short -alt
    Airtex Short - Light Sea Blue Camo
    $109.95
    Color:Light Grey-Florence Airtex Short
    Color:Light Grey-Florence Airtex Short -alt
    Airtex Short - Light Grey
    $109.95
    Color:Dark Navy-Florence Airtex Short
    Color:Dark Navy-Florence Airtex Short -alt
    Airtex Short - Dark Navy
    $109.95
    Color:Black-Florence Airtex Short
    Color:Black-Florence Airtex Short -alt
    Airtex Short - Black
    $109.95
    Save $50
    Color:Maroon Camo-Florence Airtex Short
    Color:Maroon Camo-Florence Airtex Short -alt
    Airtex Short - Maroon Camo
    $109.95 $59.95
    Color:Black Camo-Florence Marine X Airtex 2-in-1 Utility Short
    Color:Black Camo-Florence Marine X Airtex 2-in-1 Utility Short-alt
    Airtex 2-in-1 Utility Short - Black Camo
    $139.95
    Color:Light Grey-Florence Marine X Airtex 2-in-1 Utility Short
    Color:Light Grey-Florence Marine X Airtex 2-in-1 Utility Short-alt
    Airtex 2-in-1 Utility Short - Light Grey
    $139.95
    Color:Yellow-Florence Nocs Waterproof Binoculars
    Color:Yellow-Florence Nocs Waterproof Binoculars
    Florence x NOCS Standard Issue Waterproof Binoculars
    $199.95
    Color:Tropic Green Camo-Florence Camo Airtex Trucker Hat
    Color:Tropic Green Camo-Florence Camo Airtex Trucker Hat -alt
    Camo Airtex Trucker Hat - Tropic Green Camo
    $59.95
    Save $25
    Color:Light Sea Blue Camo-Florence Camo Airtex Trucker Hat
    Color:Light Sea Blue Camo-Florence Camo Airtex Trucker Hat-alt
    Camo Airtex Trucker Hat - Light Sea Blue Camo
    $59.95 $34.95
    Save $25
    Color:Maroon Camo-Florence Camo Airtex Trucker Hat
    Color:Maroon Camo-Florence Camo Airtex Trucker Hat-alt
    Camo Airtex Trucker Hat - Maroon Camo
    $59.95 $34.95
    Color:Burnt Olive Camo-Florence Camo Airtex Trucker Hat
    Color:Burnt Olive Camo-Florence Camo Airtex Trucker Hat-alt
    Camo Airtex Trucker Hat - Burnt Olive Camo
    $59.95
    Color:Black Camo-Florence Camo Airtex Trucker Hat
    Color:Black Camo-Florence Camo Airtex Trucker Hat-alt
    Camo Airtex Trucker Hat - Black Camo
    $59.95
    Color:Flame Camo-Florence F1 Airtex Gamma Boardshort
    Color:Flame Camo-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Flame Camo
    $129.95
    Color:Light Sea Blue Camo-Florence F1 Airtex Gamma Boardshort
    Color:Light Sea Blue Camo-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Light Sea Blue Camo
    $129.95
    Color:Maroon Camo-Florence F1 Airtex Gamma Boardshort
    Color:Maroon Camo-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Maroon Camo
    $129.95
    Color:Woodland Camo-Florence F1 Airtex Gamma Boardshort
    Color:Woodland Camo-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Woodland Camo
    $129.95
    Color:Black-Florence F1 Airtex Gamma Boardshort
    Color:Black-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Black
    $129.95
    Color:Burnt Olive-Florence F1 Airtex Gamma Boardshort
    Color:Burnt Olive-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Burnt Olive
    $129.95
    Color:Dark Navy-Florence F1 Airtex Gamma Boardshort
    Color:Dark Navy-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Dark Navy
    $129.95
    Color:Racing Red-Florence F1 Airtex Gamma Boardshort
    Color:Racing Red-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Racing Red
    $129.95
    Sold Out
    Color:Burnt Olive-Florence Airtex Utility Hat
    Color:Burnt Olive-Florence Airtex Utility Hat -alt
    Airtex Utility Hat - Burnt Olive
    $64.95
    Sold Out
    Color:Dark Blue-Florence Airtex Utility Hat
    Color:Dark Blue-Florence Airtex Utility Hat -alt
    Airtex Utility Hat - Dark Blue
    $64.95
    Sold Out
    Color:Black-Florence Airtex Utility Hat
    Color:Black-Florence Airtex Utility Hat -alt
    Airtex Utility Hat - Black
    $64.95
    Color:Dark Blue-F1 Cordura® Utility Boardshort
    Color:Dark Blue-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Dark Blue
    $129.95
    Color:Black-F1 Cordura® Utility Boardshort
    Color:Black-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Black
    $129.95
    Color:Burnt Olive-F1 Cordura® Utility Boardshort
    Color:Burnt Olive-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Burnt Olive
    $129.95
    Color:Dark Brown-F1 Cordura® Utility Boardshort
    Color:Dark Brown-F1 Cordura® Utility Boardshort-alt
    F1 Cordura® Utility Short - Dark Brown
    $129.95
    Color:Dark Navy-F1 Cordura® Utility Boardshort
    Color:Dark Navy-F1 Cordura® Utility Boardshort-alt
    F1 Cordura® Utility Short - Dark Navy
    $129.95
    Color:Mustard-F1 Cordura® Utility Boardshort
    Color:Mustard-F1 Cordura® Utility Boardshort-alt
    F1 Cordura® Utility Short - Mustard
    $129.95
    Color:Black-Florence Logo Shirt
    Color:Black-Florence Logo Shirt -alt
    Logo T-Shirt - Black
    $54.95
    Color:Navy-Florence Logo Shirt
    Color:Navy-Florence Logo Shirt-alt
    Logo T-Shirt - Navy
    $54.95
    Color:White-Florence Logo Shirt
    Color:White-Florence Logo Shirt-alt
    Logo T-Shirt - White
    $54.95
    Color:Charcoal-Florence Logo Shirt
    Color:Charcoal-Florence Logo Shirt -alt
    Logo T-Shirt - Charcoal
    $54.95
    Color:Dark Sage-Florence Logo Shirt
    Color:Dark Sage-Florence Logo Shirt -alt
    Logo T-Shirt - Dark Sage
    $54.95
    Color:Tan-Florence Logo Shirt
    Color:Tan-Florence Logo Shirt -alt
    Logo T-Shirt - Tan
    $54.95