New Arrivals

New Arrivals

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    $0.00 $1,399.00
    Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.
    Color:Burnt Olive-Florence Stormfleece Pro Zip Hoodie
    Color:Burnt Olive-Florence Stormfleece Pro Zip Hoodie -alt
    Stormfleece Pro Zip Hoodie - Burnt Olive
    $279.95
    Color:Charcoal-Florence Stormfleece Pro Zip Hoodie
    Color:Charcoal-Florence Stormfleece Pro Zip Hoodie -alt
    Stormfleece Pro Zip Hoodie - Charcoal
    $279.95
    Color:Heather Thyme-Florence Adapt Long Sleeve Balaclava UPF Shirt
    Color:Heather Thyme-Florence Adapt Long Sleeve Balaclava UPF Shirt -alt
    Sun Pro Adapt Long Sleeve Balaclava UPF Shirt - Heather Thyme
    $119.95
    Color:Heather Vintage Khaki-Florence Adapt Long Sleeve Balaclava UPF Shirt
    Color:Heather Vintage Khaki-Florence Adapt Long Sleeve Balaclava UPF Shirt -alt
    Sun Pro Adapt Long Sleeve Balaclava UPF Shirt - Heather Vintage Khaki
    $119.95
    Color:Black-Florence Airtex Collared Short Sleeve Shirt
    Color:Black-Florence Airtex Collared Short Sleeve Shirt -alt
    Airtex Collared Short Sleeve Shirt - Black
    $109.95
    Color:Department Navy-Florence Airtex Collared Short Sleeve Shirt
    Color:Department Navy-Florence Airtex Collared Short Sleeve Shirt -alt
    Airtex Collared Short Sleeve Shirt - Department Navy
    $89.95
    Color:White-Florence Airtex Collared Short Sleeve Shirt
    Color:White-Florence Airtex Collared Short Sleeve Shirt -alt
    Airtex Collared Short Sleeve Shirt - White
    $89.95
    Save $60
    Color:Heather Grey-Florence Logo Hoodie
    Color:Heather Grey-Florence Logo Hoodie -alt
    Logo Hoodie - Heather Grey
    $119.95 $59.95
    Save $60
    Color:Black-Florence Logo Hoodie
    Color:Black-Florence Logo Hoodie -alt
    Logo Hoodie - Black
    $119.95 $59.95
    Save $60
    Color:Navy-Florence Logo Hoodie
    Color:Navy-Florence Logo Hoodie -alt
    Logo Hoodie - Navy
    $119.95 $59.95
    Color:Black-Florence Formula Long Sleeve Shirt
    Color:Black-Florence Formula Long Sleeve Shirt -alt
    Formula Long Sleeve T-Shirt - Black
    $69.95
    Color:Mustard-Florence Formula Long Sleeve Shirt
    Color:Mustard-Florence Formula Long Sleeve Shirt -alt
    Formula Long Sleeve T-Shirt - Mustard
    $69.95
    Color:White-Florence Formula Long Sleeve Shirt
    Color:White-Florence Formula Long Sleeve Shirt -alt
    Formula Long Sleeve T-Shirt - White
    $69.95
    Color:Burnt Olive Camo-Florence Airtex Boonie
    Color:Burnt Olive Camo-Florence Airtex Boonie -alt
    Airtex Boonie - Burnt Olive Camo
    $89.95
    Color:Department Navy-Florence Airtex Boonie
    Color:Department Navy-Florence Airtex Boonie -alt
    Airtex Boonie - Department Navy
    $89.95
    Color:Black-Florence Performance Airtex Hat
    Color:Black-Florence Performance Airtex Hat -alt
    Performance Airtex Hat - Black
    $69.95
    Color:Black-Florence Performance Airtex Hat
    Color:Black-Florence Performance Airtex Hat -alt
    Performance Airtex Hat - Navy
    $69.95
    Color:Black-Florence Airtex Trucker Hat
    Color:Black-Florence Airtex Trucker Hat -alt
    Airtex Trucker Hat - Black
    $59.95
    Color:Dark Navy-Florence Airtex Trucker Hat
    Color:Dark Navy-Florence Airtex Trucker Hat -alt
    Airtex Trucker Hat - Dark Navy
    $59.95
    Color:Heather Grey-Florence Airtex Trucker Hat
    Color:Heather Grey-Florence Airtex Trucker Hat -alt
    Airtex Trucker Hat - Heather Grey
    $59.95
    Save $60
    Color:Woodland Camo-Florence Camo Long Sleeve Hooded Rashguard
    Color:Woodland Camo-Florence Camo Long Sleeve Hooded Rashguard -alt
    Camo Long Sleeve Hooded Rashguard - Woodland Camo
    $129.95 $69.95
    Save $60
    Color:Light Sea Blue Camo-Florence Camo Long Sleeve Hooded Rashguard
    Color:Light Sea Blue Camo-Florence Camo Long Sleeve Hooded Rashguard-alt
    Camo Long Sleeve Hooded Rashguard - Light Sea Blue Camo
    $129.95 $69.95
    Save $60
    Color:Maroon Camo-Florence Camo Long Sleeve Hooded Rashguard
    Color:Woodland Camo-Florence Camo Long Sleeve Hooded Rashguard -alt
    Camo Long Sleeve Hooded Rashguard - Maroon Camo
    $129.95 $69.95
    Color:Heather Tropic Green Camo-Florence Airtex Hooded Long Sleeve Shirt
    Color:Heather Tropic Green Camo-Florence Airtex Hooded Long Sleeve Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Heather Tropic Green Camo
    $129.95
    Color:Heather Vintage Khaki-Florence Airtex Hooded Long Sleeve Shirt
    Color:Heather Vintage Khaki-Florence Airtex Hooded Long Sleeve Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Heather Vintage Khaki
    $129.95
    Color:Heather Burnt Olive-Florence Airtex Hooded Long Sleeve Shirt
    Color:Heather Burnt Olive-Florence Airtex Hooded Long Sleeve Shirt-alt
    Airtex Long Sleeve Hooded Shirt - Heather Burnt Olive
    $129.95
    Color:Heather Charcoal-Florence Airtex Hooded Long Sleeve Shirt-alt
    Color:Heather Charcoal-Florence Airtex Hooded Long Sleeve Shirt-alt
    Airtex Long Sleeve Hooded Shirt - Heather Charcoal
    $129.95
    Color:Light Heather Grey-Florence Airtex Hooded Long Sleeve Shirt
    Color:Light Heather Grey-Florence Airtex Hooded Long Sleeve Shirt-alt
    Airtex Long Sleeve Hooded Shirt - Light Heather Grey
    $129.95
    Color:Department Navy-Florence Airtex Long Sleeve Hooded Shirt
    Color:Department Navy-Florence Airtex Long Sleeve Hooded Shirt-alt
    Airtex Long Sleeve Hooded Shirt - Department Navy
    $129.95
    Color:Heather Vintage Khaki-Florence Airtex Long Sleeve Shirt
    Color:Heather Vintage Khaki-Florence Airtex Long Sleeve Shirt -alt
    Airtex Long Sleeve Shirt - Heather Vintage Khaki
    $109.95
    Color:Black-Florence Airtex Long Sleeve Shirt
    Color:Black-Florence Airtex Long Sleeve Shirt-alt
    Airtex Long Sleeve Shirt - Black
    $109.95
    Color:Heather Burnt Olive-Florence Airtex Long Sleeve Shirt
    Color:Heather Burnt Olive-Florence Airtex Long Sleeve Shirt-alt
    Airtex Long Sleeve Shirt - Heather Burnt Olive
    $109.95
    Color:Heather Charcoal-Florence Airtex Long Sleeve Shirt
    Color:Heather Charcoal-Florence Airtex Long Sleeve Shirt-alt
    Airtex Long Sleeve Shirt - Heather Charcoal
    $109.95
    Color:Black-Florence Airtex Long Sleeve Shirt
    Color:Black-Florence Airtex Long Sleeve Shirt-alt
    Airtex Long Sleeve Shirt - Light Heather Grey
    $109.95
    Color:White-Florence Airtex Short Sleeve Shirt
    Color:White-Florence Airtex Short Sleeve Shirt -alt
    Airtex Short Sleeve Shirt - White
    $89.95
    Color:Black-Florence Airtex Short Sleeve Shirt
    Color:Black-Florence Airtex Short Sleeve Shirt-alt
    Airtex Short Sleeve Shirt - Black
    $89.95
    Color:Light Heather Grey-Florence Airtex Short Sleeve Shirt
    Color:Light Heather Grey-Florence Airtex Short Sleeve Shirt
    Airtex Short Sleeve Shirt - Heather Burnt Olive
    $89.95
    Color:Heather Charcoal-Florence Airtex Short Sleeve Shirt
    Color:Heather Charcoal-Florence Airtex Short Sleeve Shirt-alt
    Airtex Short Sleeve Shirt - Heather Charcoal
    $89.95
    Color:Light Heather Grey-Florence Airtex Short Sleeve Shirt
    Color:Light Heather Grey-Florence Airtex Short Sleeve Shirt-alt
    Airtex Short Sleeve Shirt - Light Heather Grey
    $89.95
    Color:Department Navy-Florence Airtex Short Sleeve Shirt
    Color:Department Navy-Florence Airtex Short Sleeve Shirt-alt
    Airtex Short Sleeve Shirt - Department Navy
    $89.95
    Color:Black-Florence Long Sleeve Hooded UPF Shirt
    Color:Black-Florence Long Sleeve Hooded UPF Shirt -alt
    Sun Pro Long Sleeve Hooded UPF Shirt - Black
    $119.95
    Color:Light Grey-Florence Long Sleeve Hooded UPF Shirt
    Color:Light Grey-Florence Long Sleeve Hooded UPF Shirt -alt
    Sun Pro Long Sleeve Hooded UPF Shirt - Light Grey
    $119.95
    Color:Steel Blue-Florence Long Sleeve Hooded UPF Shirt
    Color:Steel Blue-Florence Long Sleeve Hooded UPF Shirt -alt
    Sun Pro Long Sleeve Hooded UPF Shirt - Steel Blue
    $119.95
    Color:White-Florence Long Sleeve Hooded UPF Shirt
    Color:White-Florence Long Sleeve Hooded UPF Shirt -alt
    Sun Pro Long Sleeve Hooded UPF Shirt - White
    $119.95
    Color:Black-Florence Parachute Primaloft Zip
    Color:Black-Florence Parachute Primaloft Zip-alt
    Parachute PrimaLoft® Zip - Black
    $369.95
    Color:Black-Florence F1 Zero Boardshort
    Color:Black-Florence F1 Zero Boardshort -alt
    F1 Zero Boardshort - Black
    $139.95
    Color:Burnt Olive-Florence F1 Zero Boardshort
    Color:Burnt Olive-Florence F1 Zero Boardshort -alt
    F1 Zero Boardshort - Burnt Olive
    $139.95
    Color:Black White-Florence F1 Zero Boardshort
    Color:Black White-Florence F1 Zero Boardshort -alt
    F1 Zero Boardshort - Black White
    $139.95
    Color:Charcoal-Florence F1 Zero Boardshort
    Color:Charcoal-Florence F1 Zero Boardshort -alt
    F1 Zero Boardshort - Charcoal
    $139.95