Giving you transparency into the design process is a really important priority for our team. We think it’s valuable to know where your gear is coming from, why it’s being made and the journey it’s been on.
We’ll be periodically updating this to share new concepts currently in development and to give you an opportunity to share your thoughts.
The Down Puffer
"We recently field-tested our upcoming down jacket on an overnight trip to Joshua Tree. The puffer was worn climbing, hiking, and bivying. The jacket was surprisingly durable for its ultra light weight and held up even in the midst of the occasional run in with Lycium Cooperi, known as a peach thorns which permeate the park. The low was 32° F with a wind speed of 20 mph. The puffer is an 850 fill goose down with a 20 denier nylon shell fabric and a down filled draft tube. We are planning several more trips to further test the jacket in colder conditions but this was a good first go." - Florence Creative Director, JP Olson
Cold-Weather Jackets are currently in development for Winter 2022.
Eventually, (most of) our R&D gear goes from underground to above ground. With an upcoming backpacking trip stalled due to weather delays, John and crew headed into the mountains for a scouting mission to assess runoff and trail conditions. John packed his Leica M10, the 3-Layer Waterproof Shell, a pair of prototype pants and set off for some sightseeing. His field report: "It was a fun test day – the gear is so good and kept us dry.”
We built these trainer shorts to be the ones you grab when you’re not sure where the day will take you. These are equipped with breathable panels to keep you cool on the move, durable 4-way stretch ripstop and a C0 DWR finish so you can jump in the water if needed. Like our boardshorts, these will be bluesign® certified.
We want to hear from you
Ultimately, we’re making our products for you. It’s our hope that you’ll share your feedback, ideas, suggestions and/or observations on what we’ve got in the works. Leave your comments below to let us know what you’re thinking.
By submitting comments, (1) I agree that I am not entitled to compensation of any kind for any ideas that are submitted even if those ideas are incorporated in any of Florence’s products or services, (2) I hereby assign to Florence any rights that I may have in any ideas submitted which may be used or redistributed by Florence for any purpose, and (3) Florence has no duty to maintain any submitted idea as confidential and may publish the submitted ideas in any media. If you do not consent to the foregoing, please do NOT submit any ideas.