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UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS

Inspired by founder, 2X Olympian and 3X World Champion Surfer, John Florence.

BOARDSHORTS

UTILITY TOPS & RASHGUARDS

WETSUITS

UTILITY SHORTS

OUTERWEAR

NORTH SHORE TESTED.

Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore.

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BECOME A TEST PILOT

Members are eligible for our elite wear-tester program, led by John Florence.

TEST PILOT: JOHN FLORENCE

LOCATION: NORTH SHORE, OAHU

DISCIPLINE:
SURFING, SAILING

TEST PILOT: NATHAN FLORENCE

LOCATION: NORTH SHORE, OAHU

DISCIPLINE: SURFING

TEST PILOT: IVAN FLORENCE

LOCATION: NORTH SHORE, OAHU

DISCIPLINE: SURFING, SKATING, SNOWBOARDING

"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."

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