New Gear Just Dropped
New Gear Just Dropped
Check it out
UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS
Inspired by founder, 2X Olympian and 3X World Champion Surfer, John Florence.
BOARDSHORTS
UTILITY TOPS & RASHGUARDS
WETSUITS
UTILITY SHORTS
OUTERWEAR
NORTH SHORE TESTED.
NORTH SHORE TESTED.
Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore.
ARE YOU A MEMBER?
Get first access to limited edition products, exclusive content, rewards & benefits.
BECOME A TEST PILOT
BECOME A TEST PILOT
Members are eligible for our elite wear-tester program, led by John Florence.
TEST PILOT: JOHN FLORENCE
LOCATION: NORTH SHORE, OAHU
DISCIPLINE: SURFING, SAILING
TEST PILOT: NATHAN FLORENCE
LOCATION: NORTH SHORE, OAHU
DISCIPLINE: SURFING
TEST PILOT: IVAN FLORENCE
LOCATION: NORTH SHORE, OAHU
DISCIPLINE: SURFING, SKATING, SNOWBOARDING
"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."
John John Florence
Generation-Defining Surfer. Innovator. 2X Olympian. 3X World Champion. Founder.
