New Arrivals

New Arrivals

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    Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.
    Coming Soon
    Color:Black-Florence UPF Hydratights
    Color:Black-Florence UPF Hydratights-alt
    Hydratight - Black
    $139.95
    Coming Soon
    Color:Silver-Florence UPF Hydratights
    Color:Silver-Florence UPF Hydratights-alt
    Hydratight - Silver
    $139.95
    Coming Soon
    Color:Black-Florence Hydratight Short
    Color:Black-Florence Hydratight Short -alt
    Hydratight Short - Black
    $109.95
    Coming Soon
    Color:Silver-Florence Hydratight Short
    Color:Silver-Florence Hydratight Short -alt
    Hydratight Short - Silver
    $109.95
    Coming Soon
    Color:Black Racing Red-Florence Cordura® Airtex Boardshort
    Color:Black Racing Red-Florence Cordura® Airtex Boardshort -alt
    Cordura® Airtex Boardshort - Black Racing Red
    $129.95
    Coming Soon
    Color:Arid Tan Camo-Florence Cordura® Airtex Boardshort
    Color:Arid Tan Camo-Florence Cordura® Airtex Boardshort -alt
    Cordura® Airtex Boardshort - Arid Tan Camo
    $139.95
    Coming Soon
    Color:Tropic Green Camo-Florence Cordura® Airtex Boardshort
    Color:Tropic Green Camo-Florence Cordura® Airtex Boardshort -alt
    Cordura® Airtex Boardshort - Tropic Green Camo
    $139.95
    Coming Soon
    Color:Black Camo-Florence Cordura® Airtex Boardshort
    Color:Black Camo-Florence Cordura® Airtex Boardshort -alt
    Cordura® Airtex Boardshort - Black Camo
    $139.95
    Coming Soon
    Color:Light Blue-Florence Cordura® Airtex Boardshort
    Color:Light Blue-Florence Cordura® Airtex Boardshort -alt
    Cordura® Airtex Boardshort - Light Blue
    $129.95
    Coming Soon
    Color:Vintage Khaki-Florence Cordura® Airtex Boardshort
    Color:Vintage Khaki-Florence Cordura® Airtex Boardshort -alt
    Cordura® Airtex Boardshort - Vintage Khaki
    $129.95
    Color:Black-Reflect T-Shirt
    Color:Black-Reflect T-Shirt -alt
    Reflect T-Shirt - Black
    $54.95
    Color:Tan-Reflect T-Shirt
    Color:Tan-Reflect T-Shirt -alt
    Reflect T-Shirt - Tan
    $54.95
    Color:Dark Blue-Florence F1 Zero Airtex Boardshort
    Color:Dark Blue-Florence F1 Zero Airtex Boardshort -alt
    F1 Zero Airtex Boardshort - Dark Blue
    $179.95
    Color:Tropic Green-Florence F1 Zero Airtex Boardshort
    Color:Tropic Green-Florence F1 Zero Airtex Boardshort -alt
    F1 Zero Airtex Boardshort - Tropic Green
    $179.95
    Color:Arid Tan Camo-Florence Logo Twill Hat
    Color:Arid Tan Camo-Florence Logo Twill Hat -alt
    Logo 2 Twill Hat - Arid Tan Camo
    $54.95
    Color:Black-Florence Logo Twill Hat
    Color:Black-Florence Logo Twill Hat -alt
    Logo 2 Twill Hat - Black
    $54.95
    Color:Burnt Olive Camo-Florence Logo Twill Hat
    Color:Burnt Olive Camo-Florence Logo Twill Hat -alt
    Logo 2 Twill Hat - Burnt Olive Camo
    $54.95
    Color:Charcoal-Florence Logo Twill Hat
    Color:Charcoal-Florence Logo Twill Hat -alt
    Logo 2 Twill Hat - Charcoal
    $54.95
    Color:Black-Florence Island Trucker Hat
    Color:Black-Florence Island Trucker Hat -alt
    Island Trucker Hat - Black
    $54.95
    Color:Burnt Olive-Florence Island Trucker Hat
    Color:Burnt Olive-Florence Island Trucker Hat -alt
    Island Trucker Hat - Burnt Olive
    $54.95
    Color:Black-Florence Burgee Long Sleeve T-Shirt
    Color:Black-Florence Burgee Long Sleeve T-Shirt -alt
    Florence 2 Long Sleeve T-Shirt - Black
    $64.95
    Color:Dark Sage-Florence Burgee Long Sleeve T-Shirt
    Color:Dark Sage-Florence Burgee Long Sleeve T-Shirt -alt
    Florence 2 Long Sleeve T-Shirt - Dark Sage
    $64.95
    Color:Pumice-Florence Burgee Long Sleeve T-Shirt
    Color:Pumice-Florence Burgee Long Sleeve T-Shirt -alt
    Florence 2 Long Sleeve T-Shirt - Pumice
    $64.95
    Color:Black-Florence Crew T-Shirt
    Color:Black-Florence Crew T-Shirt -alt
    Crew T-Shirt - Black
    $54.95
    Color:Pumice-Florence Crew T-Shirt
    Color:Pumice-Florence Crew T-Shirt -alt
    Crew T-Shirt - Pumice
    $54.95
    Color:Willow-Florence Crew T-Shirt
    Color:Willow-Florence Crew T-Shirt -alt
    Crew T-Shirt - Willow
    $54.95
    Color:Black-Florence Camo Logo T-Shirt
    Color:Black-Florence Camo Logo T-Shirt -alt
    Camo Logo T-Shirt - Black
    $54.95
    Color:White-Florence Camo Logo T-Shirt
    Color:White-Florence Camo Logo T-Shirt -alt
    Camo Logo T-Shirt - White
    $54.95
    Color:Off White-Florence Equipment Modern Long Sleeve T-Shirt
    Color:Off White-Florence Equipment Modern Long Sleeve T-Shirt -alt
    Equipment Modern Long Sleeve T-Shirt - Off White
    $64.95
    Color:Willow-Florence Equipment Modern Long Sleeve T-Shirt
    Color:Willow-Florence Equipment Modern Long Sleeve T-Shirt -alt
    Equipment Modern Long Sleeve T-Shirt - Willow
    $64.95
    Color:Dark Sage-Florence Embroidered Hoodie
    Color:Dark Sage-Florence Embroidered Hoodie -alt
    Florence Embroidered Hoodie - Dark Sage
    $119.95
    Color:Matte Jade-Florence JJF LE Business Eyewear
    Color:Matte Jade-Florence JJF LE Business Eyewear -alt
    M-Experiment x Florence JJF Business Eyewear - Matte Jade
    $189.95
    Color:Matte Jade-Florence JJF LE Pleasure Eyewear
    Color:Matte Jade-Florence JJF LE Pleasure Eyewear -alt
    M-Experiment x Florence JJF Pleasure Eyewear - Matte Jade
    $199.95
    Color:Burnt Olive-Florence Rain Pro 2.5-Layer Waterproof Shell
    Color:Burnt Olive-Florence Rain Pro 2.5-Layer Waterproof Shell -alt
    Rain Pro 2.5-Layer Shell - Burnt Olive
    $299.95
    Color:Charcoal-Florence Rain Pro 2.5-Layer Waterproof Shell
    Color:Charcoal-Florence Rain Pro 2.5-Layer Waterproof Shell -alt
    Rain Pro 2.5-Layer Shell - Charcoal
    $299.95