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New Arrivals

New Arrivals

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In stock (116)
Out of stock (79)

$0.00 $1,399.00

XS (3)
S (20)
M (20)
L (20)
XL (20)
XXL (17)
24 (3)
26 (3)
28 (3)
29 (3)
30 (3)
31 (3)
32 (3)
33 (3)
34 (3)
36 (3)
38 (3)
One Size (5)

Accessories (1)
Active Shirts (1)
Boardshorts (13)
Fleece (2)
Gift Card (1)
Hats (1)
Headwear (15)
Jackets (9)
Pants (2)
Rashguard (6)
Shirts & Tops (4)
Shorts (11)
Sunglasses (2)
Sweatshirts (5)
T-Shirts (19)
Tights (2)
Towel (2)
Utility Tops (8)
Wetsuits (17)

Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.

Color:Off White-Florence Equipment Modern Long Sleeve T-Shirt

Color:Off White-Florence Equipment Modern Long Sleeve T-Shirt -alt

Equipment Modern Long Sleeve T-Shirt - Off White

Color:Willow-Florence Equipment Modern Long Sleeve T-Shirt

Color:Willow-Florence Equipment Modern Long Sleeve T-Shirt -alt

Equipment Modern Long Sleeve T-Shirt - Willow

Color:Dark Sage-Florence Embroidered Hoodie

Color:Dark Sage-Florence Embroidered Hoodie -alt

Florence Embroidered Hoodie - Dark Sage

Color:Matte Jade-Florence JJF LE Business Eyewear

Color:Matte Jade-Florence JJF LE Business Eyewear -alt

M-Experiment x Florence JJF Business Eyewear - Matte Jade

Color:Matte Jade-Florence JJF LE Pleasure Eyewear

Color:Matte Jade-Florence JJF LE Pleasure Eyewear -alt

M-Experiment x Florence JJF Pleasure Eyewear - Matte Jade

Color:Burnt Olive-Florence Rain Pro 2.5-Layer Waterproof Shell

Color:Burnt Olive-Florence Rain Pro 2.5-Layer Waterproof Shell -alt

Rain Pro 2.5-Layer Shell - Burnt Olive

Color:Charcoal-Florence Rain Pro 2.5-Layer Waterproof Shell

Color:Charcoal-Florence Rain Pro 2.5-Layer Waterproof Shell -alt

Rain Pro 2.5-Layer Shell - Charcoal

Color:Black-Florence Rain Pro 2.5-Layer Waterproof Shell

Color:Black-Florence Rain Pro 2.5-Layer Waterproof Shell -alt

Rain Pro 2.5-Layer Shell - Black

Color:Silver-Florence Marine X Long Sleeve Rashguard

Color:Silver-Florence Marine X Long Sleeve Rashguard -alt

Long Sleeve Rashguard - Silver

Color:Black-Florence Marine X Long Sleeve Rashguard

Color:Black-Florence Marine X Long Sleeve Rashguard -alt

Long Sleeve Rashguard - Black

Color:Off White-Florence Arto Saari 3 Palms T-Shirt

Color:Off White-Florence Arto Saari 3 Palms T-Shirt -alt

Arto Saari 3 Palms T-Shirt - Off White

Color:Black-Florence Arto Saari Bike Path T-Shirt

Color:Black-Florence Arto Saari Bike Path T-Shirt -alt

Arto Saari Bike Path T-Shirt - Black

Sold Out

Color:Black-Florence Slab Tour Lightning T-Shirt

Color:Black-Florence Slab Tour Lightning T-Shirt -alt

Slab Tour Lightning T-Shirt - Black

Sold Out

Color:Off White-Florence Slab Tour Poster T-Shirt

Color:Off White-Florence Slab Tour Poster T-Shirt -alt

Slab Tour Poster T-Shirt - Off White

Sold Out

Color:Black-Florence Slab Tour Foam Trucker Hat

Color:Black-Florence Slab Tour Foam Trucker Hat -alt

Slab Tour Foam Trucker Hat - Black

Color:Black-Florence Arto Saari Bridge T-Shirt

Color:Black-Florence Arto Saari Bridge T-Shirt -alt

Arto Saari Bridge T-Shirt - Black

Color:Off White-Florence Arto Saari Barrel T-Shirt

Color:Off White-Florence Arto Saari Barrel T-Shirt -alt

Arto Saari Barrel T-Shirt - Off White

Color:Maroon Camo-Florence Aloha Nui Loa Slowtide Towel

Color:Maroon Camo-Florence Aloha Nui Loa Slowtide Towel-alt

Aloha Nui Loa Performance Quick Dry Towel

Color:Burnt Olive Camo-Florence Slowtide Towel

Color:Burnt Olive Camo-Florence Slowtide Towel-alt

Pro Hawaii Performance Quick Dry Towel

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