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Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.

Color:Moss Grey-Florence Airtex 2-in-1 Boardshort

Color:Moss Grey-Florence Airtex 2-in-1 Boardshort -alt

Airtex 2-in-1 Boardshort

Color:Black-Patrol Trucker Hat

Color:Black-Patrol Trucker Hat -alt

Patrol Trucker Hat

Color:Burnt Olive Camo-Hawaii Mesh Trucker

Color:Burnt Olive Camo-Hawaii Mesh Trucker -alt

Hawaii Mesh Trucker

Color:Rescue Red-Florence Marine X Long Sleeve Hooded Rashguard

Color:Rescue Red-Florence Marine X Long Sleeve Hooded Rashguard -alt

Long Sleeve Hooded Rashguard

Our most sought after piece of gear. Essential for every waterman.

Sold Out

Color:Heather Light Sea Blue-Florence Sun Pro Short Sleeve UPF Surf Shirt

Color:Heather Light Sea Blue-Florence Sun Pro Short Sleeve UPF Surf Shirt -alt

Sun Pro Short Sleeve UPF Surf Shirt

Short sleeve sun protection for in and out of water.

Color:Heather Light Sea Blue-Florence Sun Pro LS Crossover Hooded UPF Shirt

Color:Heather Light Sea Blue-Florence Sun Pro LS Crossover Hooded UPF Shirt -alt

Sun Pro Long Sleeve Crossover Hooded UPF Shirt

Best sun protection for in and out of water.

Color:Black-Doppler Hoodie

Color:Black-Doppler Hoodie -alt

Color:Moss Grey-Florence Crew T-Shirt

Color:Moss Grey-Florence Crew T-Shirt -alt

Burgee T-Shirt

Color:White-Blurgee T-Shirt

Blurgee T-Shirt

Color:Black-Doppler T-Shirt

Color:Black-Doppler T-Shirt -alt

Doppler T-Shirt

Color:Off White-Postcard T-Shirt

Color:Off White-Postcard T-Shirt -alt

Postcard T-Shirt

Color:Heather Grey-Florence Short Sleeve T-Shirt

Color:Heather Grey-Florence Short Sleeve T-Shirt -alt

Florence Short Sleeve T-Shirt

Color:Storm-Florence Burgee Long Sleeve T-Shirt

Color:Storm-Florence Burgee Long Sleeve T-Shirt -alt

Burgee Long Sleeve T-Shirt

Color:Heather Pumice-Florence Airtex Long Sleeve Shirt

Color:Heather Pumice-Florence Airtex Long Sleeve Shirt -alt

Airtex Long Sleeve Shirt

Lightweight, breathable sun protection for high output.

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