New Arrivals

New Arrivals

Filter
    Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.
    Color:Black-Florence High Pile Utility Fleece Jacket -alt
    Color:Black-Florence High Pile Utility Fleece Jacket -alt
    High Pile Utility Fleece Jacket - Black
    $249.95
    Color:Thyme-Florence High Pile Utility Fleece Jacket
    Color:Thyme-Florence High Pile Utility Fleece Jacket -alt
    High Pile Utility Fleece Jacket - Thyme
    $249.95
    Color:Black-Florence Marine X Boonie Hat
    Color:Black-Florence Marine X Boonie Hat -alt
    Boonie Hat - Black
    $79.95
    Color:Multi Cam-Florence Marine X Boonie Hat
    Color:Multi Cam-Florence Marine X Boonie Hat -alt
    Boonie Hat - Multi Cam
    $79.95
    Save $40
    Color:Black-Florence Marine X Burgee Gamma Boardshort
    Color:Black-Florence Marine X Burgee Gamma Boardshort -alt
    Burgee Gamma Boardshort - Black
    $99.95 $59.95
    Save $40
    Color:Maroon-Florence Marine X Burgee Gamma Boardshort
    Color:Maroon-Florence Marine X Burgee Gamma Boardshort -alt
    Burgee Gamma Boardshort - Maroon
    $99.95 $59.95
    Color:Heather Vintage Khaki-Florence Sun Pro Adapt L/S UPF Shirt
    Color:Heather Vintage Khaki-Florence Sun Pro Adapt L/S UPF Shirt-alt
    Sun Pro Adapt Long Sleeve Hooded UPF Shirt - Heather Vintage Khaki
    $129.95
    Color:Heather Charcoal-Florence Sun Pro Adapt L/S UPF Shirt
    Color:Heather Charcoal-Florence Sun Pro Adapt L/S UPF Shirt-alt
    Sun Pro Adapt Long Sleeve Hooded UPF Shirt - Heather Charcoal
    $129.95
    Color:Heather Black-Florence Sun Pro Adapt L/S UPF Shirt
    Color:Heather Black-Florence Sun Pro Adapt L/S UPF Shirt-alt
    Sun Pro Adapt Long Sleeve Hooded UPF Shirt - Heather Black
    $129.95
    Color:Light Heather Grey-Florence Sun Pro Adapt L/S UPF Shirt
    Color:Light Heather Grey-Florence Sun Pro Adapt L/S UPF Shirt-alt
    Sun Pro Adapt Long Sleeve Hooded UPF Shirt - Light Heather Grey
    $129.95
    Save $45
    Color:Heather Charcoal-Florence Sun Pro Adapt S/S UPF Shirt
    Color:Heather Charcoal-Florence Sun Pro Adapt S/S UPF Shirt-alt
    Sun Pro Adapt Short Sleeve UPF Shirt - Heather Charcoal
    $89.95 $44.95
    Save $45
    Color:Heather Steel Blue-Florence Sun Pro Adapt S/S UPF Shirt
    Color:Heather Steel Blue-Florence Sun Pro Adapt S/S UPF Shirt-alt
    Sun Pro Adapt Short Sleeve UPF Shirt - Heather Steel Blue
    $89.95 $44.95
    Save $45
    Color:Light Heather Grey-Florence Sun Pro Adapt S/S UPF Shirt
    Color:Heather Charcoal-Florence Sun Pro Adapt S/S UPF Shirt-alt
    Sun Pro Adapt Short Sleeve UPF Shirt - Light Heather Grey
    $89.95 $44.95
    Color:Vintage Khaki-Florence Expedition Utility Pant
    Color:Vintage Khaki-Florence Expedition Utility Pant
    F1 Expedition Utility Pant - Vintage Khaki
    $169.95
    Color:Black-Florence Expedition Utility Pant
    Color:Black-Florence Expedition Utility Pant -alt
    F1 Expedition Utility Pant - Black
    $169.95
    Save $120
    Color:Dark Blue-Florence Quilted PrimaLoft Anorak
    Color:Dark Blue-Florence Quilted PrimaLoft Anorak -alt
    Parachute Quilted PrimaLoft® Anorak - Dark Blue
    $349.95 $229.95
    Save $120
    Color:Black-Florence Quilted PrimaLoft Anorak
    Color:Black-Florence Quilted PrimaLoft Anorak -alt
    Parachute Quilted PrimaLoft® Anorak - Black
    $349.95 $229.95
    Color:Black-Florence F1 Down Puffer
    Color:Black-Florence F1 Down Puffer -alt
    Parachute Down Puffer - Black
    $499.95
    Save $30
    Color:Burnt Olive-Florence Abyss Trucker Hat
    Color:Burnt Olive-Florence Abyss Trucker Hat -alt
    Abyss Trucker Hat - Burnt Olive
    $59.95 $29.95
    Save $30
    Color:Black-Florence Abyss Trucker Hat
    Color:Black-Florence Abyss Trucker Hat-alt
    Abyss Trucker Hat - Black
    $59.95 $29.95
    Save $70
    Color:Black-Florence Nui Loa Hoodie
    Color:Black-Florence Nui Loa Hoodie-alt
    Nui Loa Hoodie - Black
    $119.95 $49.95
    Save $70
    Color:Dark Blue-Florence Nui Loa Hoodie
    Color:Dark Blue-Florence Nui Loa Hoodie-alt
    Nui Loa Hoodie - Dark Blue
    $119.95 $49.95
    Save $70
    Color:Maroon-Florence Nui Loa Hoodie
    Color:Maroon-Florence Nui Loa Hoodie-alt
    Nui Loa Hoodie - Maroon
    $119.95 $49.95
    Color:Black-Florence Elastic Active Short
    Color:Black-Florence Elastic Active Short-alt
    F1 All-Purpose Burgee Short - Black
    $89.95
    Color:Burnt Olive-Florence Elastic Active Short
    Color:Burnt Olive-Florence Elastic Active Short-alt
    F1 All-Purpose Burgee Short - Burnt Olive
    $89.95
    Color:Dark Blue-Florence F1 All Purpose Short
    Color:Dark Blue-Florence F1 All Purpose Short-alt
    F1 All-Purpose Burgee Short - Dark Blue
    $89.95
    Color:Dark Brown-Florence Marine X Cordura Boardshort
    Color:Dark Brown-Florence Marine X Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Dark Brown
    $119.95
    Color:Dark Emerald-Florence Marine X Cordura Boardshort
    Color:Dark Emerald-Florence Marine X Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Dark Emerald
    $119.95
    Color:Black White-Florence Marine X Cordura Boardshort
    Color:Black White-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Black White
    $119.95
    Color:Black Racing Red-Florence Marine X F1 Burgee Cordura Boardshort
    Color:Black Racing Red-Florence Marine X F1 Burgee Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Black Racing Red
    $119.95
    Color:Charcoal Solid-Florence Marine X F1 Burgee Cordura Boardshort
    Color:Charcoal Solid-Florence Marine X F1 Burgee Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Charcoal Solid
    $119.95
    Color:Dark Navy-Florence Marine X F1 Burgee Cordura Boardshort
    Color:Dark Navy-Florence Marine X F1 Burgee Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Dark Navy
    $119.95
    Color:Thyme-Florence Marine X F1 Burgee Cordura Boardshort
    Color:Thyme-Florence Marine X F1 Burgee Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Thyme
    $119.95
    Color:Burnt Olive-Florence Marine X Pro Hawaii Boardshort
    Color:Burnt Olive-Florence Marine X Pro Hawaii Boardshort-alt
    F1 Pro Hawaii Camo Boardshort - Burnt Olive
    $99.95
    Color:Maroon-Florence Marine X Pro Hawaii Boardshort
    Color:Maroon-Florence Marine X Pro Hawaii Boardshort-alt
    F1 Pro Hawaii Camo Boardshort - Maroon
    $99.95
    Color:Dark Emerald-Florence Marine X Pro Hawaii Boardshort
    Color:Dark Emerald-Florence Marine X Pro Hawaii Boardshort-alt
    F1 Pro Hawaii Camo Boardshort - Dark Emerald
    $99.95
    Color:Woodland Camo-Florence Marine X Pro Hawaii Boardshort
    Color:Woodland Camo-Florence Marine X Pro Hawaii Boardshort-alt
    F1 Pro Hawaii Camo Boardshort - Woodland Camo
    $99.95
    Color:Light Sea Blue Camo-F1 Pro Hawaii Camo Boardshort
    Color:Light Sea Blue Camo-F1 Pro Hawaii Camo Boardshort-alt
    F1 Pro Hawaii Camo Boardshort - Light Sea Blue Camo
    $99.95
    Save $40
    Color:White-Florence Marine X Mister Globe Tee
    Color:White-Florence Marine X Mister Globe Tee -alt
    Mister Globe Organic Long Sleeve T-Shirt - White
    $59.95 $19.95
    Save $25
    Color:Black-Florence Wireframe Organic Tee
    Color:Black-Florence Wireframe Organic Tee -alt
    Wireframe Organic T-Shirt - Black
    $49.95 $24.95
    Save $25
    Color:Maroon-Florence Wireframe Organic Tee
    Color:Maroon-Florence Wireframe Organic Tee -alt
    Wireframe Organic T-Shirt - Maroon
    $49.95 $24.95