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Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.

Color:Heather Charcoal-Florence Airtex Collared Short Sleeve Shirt

Color:Heather Charcoal-Florence Airtex Collared Short Sleeve Shirt -alt

Airtex Collared Short Sleeve Shirt

Lightweight, breathable sun protection for high output.

Color:Black-Florence Airtex Collared Long Sleeve Shirt

Color:Black-Florence Airtex Collared Long Sleeve Shirt -alt

Airtex Collared Long Sleeve Shirt

Color:Black-Recon Utility Short

Color:Black-Recon Utility Short -alt

Recon Utility Short

Color:White-Florence Marine X Long Sleeve Rashguard

Color:White-Florence Marine X Long Sleeve Rashguard -alt

Long Sleeve Rashguard

Color:Dark Navy-Windshield Long Sleeve Rashguard 2.0

Color:Dark Navy-Windshield Long Sleeve Rashguard 2.0 -alt

Windshield Long Sleeve Rashguard

The ultimate in-water solution for tropical, windy conditions.

Color:Black Black-Florence Burgee Box Fit T-Shirt -alt

Burgee Box Fit T-Shirt

Color:Khaki-Cordura® PrimaLoft Utility Jacket

Color:Khaki-Cordura® PrimaLoft Utility Jacket -alt

Cordura® PrimaLoft® Utility Jacket

Built for layering in cool, windy conditions with everyday function.

Color:Navy-Cordura® Packable Windbreaker

Color:Navy-Cordura® Packable Windbreaker -alt

Cordura® Packable Windbreaker

A packable utilitarian jacket for unpredictable weather.

Color:Storm-Florence Airtex Runner Hat

Color:Storm-Florence Airtex Runner Hat -alt

Airtex Runner Hat

Lightweight, breathable, crushable, packable.

Color:Navy-Florence Airtex Boonie Hat

Color:Navy-Florence Airtex Boonie Hat -alt

Airtex Boonie Hat

Color:Black White-Florence F1 Zero Boardshort

Color:Black White-Florence F1 Zero Boardshort -alt

F1 Zero Boardshort

A full-tilt, innovation led boardshort built for your highest performance.

color:Coyote Tan-Florence All Purpose Cordura Short

color:Coyote Tan-Florence All Purpose Cordura Short -alt

All-Purpose Cordura® Short

Elastic waist. Front slash pockets. Versatility for in and out of water.

Color:Heather Mountain-Florence Sun Pro Adapt L/S UPF Shirt

Color:Heather Mountain-Florence Sun Pro Adapt L/S UPF Shirt -alt

Adapt Long Sleeve Hooded UPF Shirt

Sun protection for moderate to cold temperatures on land.

Color:Department Navy-Florence Airtex Hooded Long Sleeve Shirt

Color:Department Navy-Florence Airtex Hooded Long Sleeve Shirt -alt

Airtex Long Sleeve Hooded Shirt

Lightweight, breathable sun protection for high output.

Color:Black-Florence Cordura® Covert Short

Color:Black-Florence Cordura® Covert Short -alt

Cordura® Covert Short

A true utilitarian piece of equipment engineered for outdoor missions.

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