New Arrivals

New Arrivals

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    Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.
    Made to Order
    Color:Black-Florence Men's Fullsuit
    Color:Black-Florence Men's Fullsuit -alt
    Men's 4/3mm Fullsuit - Black
    $1,199.00
    Made to Order
    Color:Black-Florence Wetsuit
    Color:Black-Florence Wetsuit-alt
    Men's 3mm Hooded Fullsuit - Black
    $1,179.00
    Made to Order
    Color:Maroon-Florence Wetsuit
    Color:Maroon-Florence Wetsuit-alt
    Men's 3mm Hooded Fullsuit - Maroon
    $1,179.00
    Made to Order
    Color:Olive-Florence Wetsuit
    Color:Olive-Florence Wetsuit-alt
    Men's 3mm Hooded Fullsuit - Olive
    $1,179.00
    Made to Order
    Color:Slate-Florence Wetsuit
    Color:Slate-Florence Wetsuit-alt
    Men's 3mm Hooded Fullsuit - Slate
    $1,179.00
    Made to Order
    Color:Black-Florence Men's Fullsuit
    Color:Black-Florence Men's Fullsuit-alt
    Men's 3mm Fullsuit - Black
    $1,099.00
    Made to Order
    Color:Maroon-Florence Men's 2mm Fullsuit
    Color:Maroon-Florence Men's 2mm Fullsuit-alt
    Men's 3mm Fullsuit - Maroon
    $1,099.00
    Made to Order
    Color:Olive-Florence Men's Fullsuit
    Color:Olive-Florence Men's Fullsuit-alt
    Men's 3mm Fullsuit - Olive
    $1,099.00
    Made to Order
    Color:Slate-Florence Men's Fullsuit
    Color:Slate-Florence Men's 2mm Fullsuit-alt
    Men's 3mm Fullsuit - Slate
    $1,099.00
    Made to Order
    Color:Black-Florence Men's Fullsuit
    Color:Black-Florence Men's Fullsuit-alt
    Men's 2mm Fullsuit - Black
    $1,099.00
    Made to Order
    Color:Maroon-Florence Men's 2mm Fullsuit
    Color:Maroon-Florence Men's 2mm Fullsuit-alt
    Men's 2mm Fullsuit - Maroon
    $1,099.00
    Made to Order
    Color:Olive-Florence Men's Fullsuit
    Color:Olive-Florence Men's Fullsuit-alt
    Men's 2mm Fullsuit - Olive
    $1,099.00
    Made to Order
    Color:Slate-Florence Men's Fullsuit
    Color:Slate-Florence Men's 2mm Fullsuit-alt
    Men's 2mm Fullsuit - Slate
    $1,099.00
    Save $80
    Color:Slate-Florence Stormfleece Zip Hoodie
    Color:Slate-Florence Stormfleece Zip Hoodie -alt
    Stormfleece Zip Hoodie - Slate
    $199.95 $119.95
    Save $80
    Color:Black-Florence Stormfleece Zip Hoodie
    Color:Black-Florence Stormfleece Zip HoodieColor:Black-Florence Stormfleece Zip Hoodie -alt
    Stormfleece Zip Hoodie - Black
    $199.95 $119.95
    Save $25
    Color:Black-Florence Unstructured Hat
    Color:Black-Florence Unstructured Hat -alt
    Recycled Unstructured Hat - Black
    $54.95 $29.95
    Save $25
    Color:Graphite-Florence Unstructured Hat
    Color:Graphite-Florence Unstructured Hat -alt
    Recycled Unstructured Hat - Graphite
    $54.95 $29.95
    Save $25
    Color:Light Brown-Florence Unstructured Hat
    Color:Light Brown-Florence Unstructured Hat-alt
    Recycled Unstructured Hat - Light Brown
    $54.95 $29.95
    Save $25
    Color:Navy-Florence Twill Hat
    Color:Navy-Florence Twill Hat -alt
    Twill Hat - Navy
    $54.95 $29.95
    Save $25
    Color:Black-Florence Twill Hat
    Color:Black-Florence Twill Hat -alt
    Twill Hat - Black
    $54.95 $29.95
    Save $25
    Color:Loden-Florence Twill Hat
    Color:Loden-Florence Twill Hat -alt
    Twill Hat - Loden
    $54.95 $29.95
    Save $25
    Color:Tan-Florence Twill Hat-alt
    Color:Tan-Florence Twill Hat-alt
    Twill Hat - Tan
    $54.95 $29.95
    Save $25
    Color:Black-Florence Unstructured Trucker Hat
    Color:Black-Florence Unstructured Trucker Hat
    Unstructured Trucker Hat - Black
    $54.95 $29.95
    Save $25
    Color:Loden-Florence Unstructured Trucker Hat
    Color:Loden-Florence Unstructured Trucker Hat -alt
    Unstructured Trucker Hat - Loden
    $54.95 $29.95
    Save $25
    Color:Multi Cam-Florence Unstructured Trucker Hat
    Color:Multi Cam-Florence Unstructured Trucker Hat -alt
    Unstructured Trucker Hat - Multi Cam
    $54.95 $29.95
    Save $25
    Color:Tan-Florence Unstructured Trucker Hat
    Color:Black-Florence Unstructured Trucker Hat
    Unstructured Trucker Hat - Tan
    $54.95 $29.95
    Color:Maroon-Florence Trainer Short
    Color:Maroon-Florence Trainer Short -alt
    Airtex Utility Short - Maroon
    $99.95
    Color:Burnt Olive-Florence Trainer Short
    Color:Burnt Olive-Florence Trainer Short -alt
    Airtex Utility Short - Burnt Olive
    $99.95
    Color:Black-Florence Trainer Short
    Color:Black-Florence Trainer Short -alt
    Airtex Utility Short - Black
    $99.95
    Color:Charcoal-Florence Trainer Short
    Color:Charcoal-Florence Trainer Short-alt
    Airtex Utility Short - Charcoal
    $99.95
    Save $60
    Color:Sage-Florence Ultra Heavyweight Flannel
    Color:Sage-Florence Ultra Heavyweight Flannel -alt
    Heavyweight Flannel - Sage
    $139.95 $79.95
    Save $60
    Color:Navy-Florence Ultra Heavyweight Flannel
    Color:Navy-Florence Ultra Heavyweight Flannel -alt
    Heavyweight Flannel - Navy
    $139.95 $79.95
    Save $60
    Color:Natural-Florence Ultra Heavyweight Flannel
    Color:Natural-Florence Ultra Heavyweight Flannel-alt
    Heavyweight Flannel - Natural
    $139.95 $79.95
    Save $20
    Color:Black-Florence Trucker Hat
    Color:Black-Florence Trucker Hat
    Trucker Hat - Black
    $54.95 $34.95
    Save $20
    Color:Loden-Florence Trucker Hat
    Color:Black-Florence Trucker Hat
    Trucker Hat - Loden
    $54.95 $34.95
    Save $20
    Color:Multi cam-Florence Trucker Hat-alt
    Color:Multi cam-Florence Trucker Hat-alt
    Trucker Hat - Multi Cam
    $54.95 $34.95
    Save $20
    Color:Navy-Florence Trucker Hat
    Color:Black-Florence Trucker Hat
    Trucker Hat - Navy
    $54.95 $34.95
    Save $20
    Color:Black Black-Florence Trucker Hat
    Color:Black-Florence Trucker Hat
    Trucker Hat - Black Black
    $54.95 $34.95
    Save $60
    Color:Black-Florence Burgee Hoodie
    Color:Black-Florence Burgee Hoodie -alt
    Burgee Hoodie - Black
    $119.95 $59.95
    Save $60
    Color:Heather Grey-Florence Burgee Hoodie
    Color:Heather Grey-Florence Burgee Hoodie -alt
    Burgee Hoodie - Heather Grey
    $119.95 $59.95
    Florence Marine X Society Membership
    Florence Marine X Society Membership
    $20.00
    Save $40
    Color:Black-Florence Standard Issue Boardshort
    Color:Black-Florence Standard Issue Boardshort -alt
    Standard Issue Boardshort - Black
    $89.95 $49.95
    Save $40
    Color:Indigo-Florence Standard Issue Boardshort
    Color:Indigo-Florence Standard Issue Boardshort -alt
    Standard Issue Boardshort - Indigo
    $89.95 $49.95
    Save $40
    Color:Red-Florence Standard Issue Boardshort
    Color:Red-Florence Standard Issue Boardshort -alt
    Standard Issue Boardshort - Red
    $89.95 $49.95
    Save $40
    Color:Mustard-Florence Standard Issue Boardshort
    Color:Mustard-Florence Standard Issue Boardshort-alt
    Standard Issue Boardshort - Mustard
    $89.95 $49.95
    Save $40
    Color:Racing Red-Florence Standard Issue Boardshort
    Color:Black-Florence Standard Issue Boardshort
    Standard Issue Boardshort - Racing Red
    $89.95 $49.95
    Save $40
    Color:Navy-Florence Standard Issue Boardshort
    Color:Navy-Florence Standard Issue Boardshort -alt
    Standard Issue Boardshort - Navy
    $89.95 $49.95
    Save $40
    Color:Grey-Florence Standard Issue Boardshort
    Color:Grey-Florence Standard Issue Boardshort -alt
    Standard Issue Boardshort - Grey
    $89.95 $49.95
    Save $40
    Color:Steel Blue-Florence Standard Issue Boardshort
    Color:Black-Florence Standard Issue Boardshort
    Standard Issue Boardshort - Steel Blue
    $89.95 $49.95
    Made to Order
    Color:Black-Florence Men's Fullsuit
    Color:Black-Florence Men's Fullsuit-alt
    Men's 3/2mm Fullsuit - Black
    $1,149.00
    Made to Order
    Color:Maroon-Florence Men's 2mm Fullsuit
    Color:Maroon-Florence Men's 2mm Fullsuit-alt
    Men's 3/2mm Fullsuit - Maroon
    $1,149.00
    Made to Order
    Color:Olive-Florence Men's Fullsuit
    Color:Olive-Florence Men's Fullsuit-alt
    Men's 3/2mm Fullsuit - Olive
    $1,149.00
    Made to Order
    Color:Slate-Florence Men's Fullsuit
    Color:Slate-Florence Men's 2mm Fullsuit-alt
    Men's 3/2mm Fullsuit - Slate
    $1,149.00