New Arrivals

New Arrivals

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    Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.
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    Color:Light Blue-Florence Marine X Isobar Organic Tee
    Color:Light Blue-Florence Marine X Isobar Organic Tee -alt
    Isobar Organic T-Shirt - Light Blue
    $49.95 $24.95
    Color:Dark Navy-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Dark Navy-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Dark Navy
    $159.95
    Color:Light Sea Blue-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Light Sea Blue-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Light Sea Blue
    $159.95
    Color:Thyme-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Thyme-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Thyme
    $159.95
    Color:Black-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Black-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Black
    $159.95
    Color:Maroon-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Maroon-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Maroon
    $159.95
    Color:Light Grey- Florence Sun Pro Long Sleeve Crossover Hood UPF Shirt
    Color:Light Grey- Florence Sun Pro Long Sleeve Crossover Hood UPF Shirt -alt
    Sun Pro Long Sleeve Crossover Hooded UPF Shirt - Light Grey
    $109.95
    Color:Steel Blue- Florence Sun Pro Long Sleeve Crossover Hood UPF Shirt
    Color:Steel Blue- Florence Sun Pro Long Sleeve Crossover Hood UPF Shirt -alt
    Sun Pro Long Sleeve Crossover Hooded UPF Shirt - Steel Blue
    $109.95
    Color:White- Florence Sun Pro Long Sleeve Crossover Hood UPF Shirt
    Color:White- Florence Sun Pro Long Sleeve Crossover Hood UPF Shirt-alt
    Sun Pro Long Sleeve Crossover Hooded UPF Shirt - White
    $109.95
    Save $30
    Color:Black-Florence Marine X Uni Recover Tee
    Color:Black-Florence Marine X Uni Recover Tee -alt
    Uni Recover T-Shirt - Black
    $49.95 $19.95
    Save $30
    Color:Light Heather Grey-Florence Marine X Uni Recover Tee
    Color:Light Heather Grey-Florence Marine X Uni Recover Tee -alt
    Uni Recover T-Shirt - Light Heather Grey
    $49.95 $19.95
    Color:Black-Florence Marine X Burgee Unstructured Hat
    Color:Black-Florence Marine X Burgee Unstructured Hat -alt
    Burgee Unstructured Hat - Black
    $44.95
    Color:Loden-Florence Marine X Burgee Unstructured Hat
    Color:Loden-Florence Marine X Burgee Unstructured Hat -alt
    Burgee Unstructured Hat - Loden
    $44.95
    Color:Navy-Florence Marine X Burgee Unstructured Hat
    Color:Navy-Florence Marine X Burgee Unstructured Hat -alt
    Burgee Unstructured Hat - Navy
    $44.95
    Made to Order
    Color:Black-Florence Women's 4/3mm Hooded Fullsuit
    Color:Black-Florence Women's 4/3mm Hooded Fullsuit-alt
    Women's 5/3mm Hooded Fullsuit - Black
    $1,249.00
    Made to Order
    Color:Black-Florence Women's 4/3mm Hooded Fullsuit
    Color:Black-Florence Women's 4/3mm Hooded Fullsuit-alt
    Women's 4/3mm Hooded Fullsuit - Black
    $1,179.00
    Made to Order
    Color:Black-Florence Women's Fullsuit
    Color:Black-Florence Women's 4/3mm Fullsuit -alt
    Women's 4/3mm Fullsuit - Black
    $1,099.00
    Made to Order
    Color:Black-Florence Wetsuit
    Color:Black-Florence Wetsuit-alt
    Women's 3mm Hooded Fullsuit - Black
    $1,179.00
    Made to Order
    Color:Maroon-Florence Wetsuit
    Color:Maroon-Florence Wetsuit-alt
    Women's 3mm Hooded Fullsuit - Maroon
    $1,179.00
    Made to Order
    Color:Olive-Florence Wetsuit
    Color:Olive-Florence Wetsuit-alt
    Women's 3mm Hooded Fullsuit - Olive
    $1,179.00
    Made to Order
    Color:Slate-Florence Wetsuit
    Color:Slate-Florence Wetsuit-alt
    Women's 3mm Hooded Fullsuit - Slate
    $1,179.00
    Made to Order
    Color:Black-Florence Women's Fullsuit
    Color:Black-Florence Women's Fullsuit-alt
    Women's 3mm Fullsuit - Black
    $999.00
    Made to Order
    Color:Maroon-Florence Women's Fullsuit
    Color:Maroon-Florence Women's Fullsuit-alt
    Women's 3mm Fullsuit - Maroon
    $999.00
    Made to Order
    Color:Olive-Florence Women's Fullsuit
    Color:Olive-Florence Women's Fullsuit-alt
    Women's 3mm Fullsuit - Olive
    $999.00
    Made to Order
    Color:Slate-Florence Women's Fullsuit
    Color:Slate-Florence Women's Fullsuit-alt
    Women's 3mm Fullsuit - Slate
    $999.00
    Made to Order
    Color:Black-Florence Women's Fullsuit
    Color:Black-Florence Women's Fullsuit-alt
    Women's 3/2mm Fullsuit - Black
    $999.00
    Made to Order
    Color:Maroon-Florence Women's Fullsuit
    Color:Maroon-Florence Women's Fullsuit-alt
    Women's 3/2mm Fullsuit - Maroon
    $999.00
    Made to Order
    Color:Olive-Florence Women's Fullsuit
    Color:Olive-Florence Women's Fullsuit-alt
    Women's 3/2mm Fullsuit - Olive
    $999.00
    Made to Order
    Color:Slate-Florence Women's Fullsuit
    Color:Slate-Florence Women's Fullsuit-alt
    Women's 3/2mm Fullsuit - Slate
    $999.00
    Made to Order
    Color:Black-Florence Women's Fullsuit
    Color:Black-Florence Women's Fullsuit-alt
    Women's 2mm Fullsuit - Black
    $999.00
    Made to Order
    Color:Maroon-Florence Women's Fullsuit
    Color:Maroon-Florence Women's Fullsuit-alt
    Women's 2mm Fullsuit - Maroon
    $999.00
    Made to Order
    Color:Olive-Florence Women's Fullsuit
    Color:Olive-Florence Women's Fullsuit-alt
    Women's 2mm Fullsuit - Olive
    $999.00
    Made to Order
    Color:Slate-Florence Women's Fullsuit
    Color:Slate-Florence Women's Fullsuit-alt
    Women's 2mm Fullsuit - Slate
    $999.00
    Made to Order
    Color:Black-Florence Women's 2mm Impact Springsuit
    Color:Black-Florence Women's 2mm Impact Springsuit -alt
    Women's 2mm Impact Springsuit - Black
    $1,299.00
    Made to Order
    Color:Maroon-Florence Women's 2mm Impact Springsuit
    Color:Maroon-Florence Women's 2mm Impact Springsuit -alt
    Women's 2mm Impact Springsuit - Maroon
    $1,299.00
    Made to Order
    Color:Olive-Florence Women's 2mm Impact Springsuit
    Color:Olive-Florence Women's 2mm Impact Springsuit -alt
    Women's 2mm Impact Springsuit - Olive
    $1,299.00
    Made to Order
    Color:Slate-Florence Women's 2mm Impact Springsuit
    Color:Slate-Florence Women's 2mm Impact Springsuit -alt
    Women's 2mm Impact Springsuit - Slate
    $1,299.00
    Made to Order
    Color:Black Mens wetsuit Florence
    Color:Black Mens wetsuit Florence-alt
    Men's 5/3mm Hooded Fullsuit - Black
    $1,349.00
    Made to Order
    Color:Black Mens wetsuit Florence
    Color:Black Mens wetsuit Florence-alt
    Men's 4/3mm Hooded Fullsuit - Black
    $1,279.00