NEW ARRIVALS

NEW ARRIVALS

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    Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.
    Color:Red-Florence Long Sleeve Utility Pocket Hooded Rashguard
    Color:Red-Florence Long Sleeve Utility Pocket Hooded Rashguard-alt
    Long Sleeve Utility Pocket Hooded Rashguard - Red
    $129.95
    Color:Black-Florence Long Sleeve Utility Pocket Hooded Rashguard
    Color:Black-Florence Long Sleeve Utility Pocket Hooded Rashguard -alt
    Long Sleeve Utility Pocket Hooded Rashguard - Black
    $129.95
    Color:Silver-Florence Long Sleeve Utility Pocket Hooded Rashguard
    Color:Silver-Florence Long Sleeve Utility Pocket Hooded Rashguard-alt
    Long Sleeve Utility Pocket Hooded Rashguard - Silver
    $129.95
    Color:Silver-Florence Marine X Long Sleeve Rashguard
    Color:Silver-Florence Marine X Long Sleeve Rashguard -alt
    Long Sleeve Rashguard - Silver
    $89.95
    Color:Black-Florence Marine X Long Sleeve Rashguard
    Color:Black-Florence Marine X Long Sleeve Rashguard -alt
    Long Sleeve Rashguard - Black
    $89.95
    Color:Black-Florence T-Shirt
    Color:Black-Florence T-Shirt -alt
    Florence SS T-Shirt - Black
    $54.95
    Color:Dark Sage-Florence T-Shirt
    Color:Dark Sage-Florence T-Shirt -alt
    Florence SS T-Shirt - Dark Sage
    $54.95
    Color:Navy-Florence T-Shirt
    Color:Navy-Florence T-Shirt -alt
    Florence SS T-Shirt - Navy
    $54.95
    Color:White-Florence T-Shirt
    Color:White-Florence T-Shirt -alt
    Florence SS T-Shirt - White
    $54.95
    florence marine x gift card
    florence marine x gift card
    Gift Card
    from $25.00
    Color:Dark Brown-Florence Marine X Cordura Boardshort
    Color:Dark Brown-Florence Marine X Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Dark Brown
    $119.95
    Color:Dark Emerald-Florence Marine X Cordura Boardshort
    Color:Dark Emerald-Florence Marine X Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Dark Emerald
    $119.95
    Color:Black White-Florence Marine X Cordura Boardshort
    Color:Black White-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Black White
    $119.95
    Color:Black Racing Red-Florence Marine X F1 Burgee Cordura Boardshort
    Color:Black Racing Red-Florence Marine X F1 Burgee Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Black Racing Red
    $119.95
    Color:Charcoal Solid-Florence Marine X F1 Burgee Cordura Boardshort
    Color:Charcoal Solid-Florence Marine X F1 Burgee Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Charcoal Solid
    $119.95
    Color:Dark Navy-Florence Marine X F1 Burgee Cordura Boardshort
    Color:Dark Navy-Florence Marine X F1 Burgee Cordura Boardshort-alt
    F1 Burgee Cordura® Boardshort - Dark Navy
    $119.95
    Color:Thyme-Florence Marine X F1 Burgee Cordura Boardshort
    Color:Thyme-Florence Marine X F1 Burgee Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Thyme
    $119.95
    Color:Charcoal-Florence Meridian T-Shirt
    Color:Charcoal-Florence Meridian T-Shirt -alt
    Meridian T-Shirt - Charcoal
    $54.95
    Color:Dark Sage-Florence Meridian T-Shirt
    Color:Dark Sage-Florence Meridian T-Shirt -alt
    Meridian T-Shirt - Dark Sage
    $54.95
    Color:Dark Blue-F1 Cordura® Utility Boardshort
    Color:Dark Blue-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Dark Blue
    $129.95
    Color:Black-F1 Cordura® Utility Boardshort
    Color:Black-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Black
    $129.95
    Color:Burnt Olive-F1 Cordura® Utility Boardshort
    Color:Burnt Olive-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Burnt Olive
    $129.95
    Color:Dark Brown-F1 Cordura® Utility Boardshort
    Color:Dark Brown-F1 Cordura® Utility Boardshort-alt
    F1 Cordura® Utility Short - Dark Brown
    $129.95
    Color:Dark Navy-F1 Cordura® Utility Boardshort
    Color:Dark Navy-F1 Cordura® Utility Boardshort-alt
    F1 Cordura® Utility Short - Dark Navy
    $129.95
    Color:Mustard-F1 Cordura® Utility Boardshort
    Color:Mustard-F1 Cordura® Utility Boardshort-alt
    F1 Cordura® Utility Short - Mustard
    $129.95
    Color:Multi Cam-Florence Logo Twill Hat
    Color:Multi Cam-Florence Logo Twill Hat-alt
    Logo Twill Hat - Multi Cam
    $54.95
    Color:Charcoal-Florence Logo Twill Hat
    Color:Charcoal-Florence Logo Twill Hat-alt
    Logo Twill Hat - Charcoal
    $54.95
    Color:Black-Florence Logo Twill Hat
    Color:Black-Florence Logo Twill Hat -alt
    Logo Twill Hat - Black
    $54.95
    Color:Navy-Florence Logo Twill Hat
    Color:Navy-Florence Logo Twill Hat -alt
    Logo Twill Hat - Navy
    $54.95
    Color:Tan-Florence Logo Twill Hat
    Color:Tan-Florence Logo Twill Hat -alt
    Logo Twill Hat - Tan
    $54.95
    Color:Dark Blue-Florence Logo Twill Hat
    Color:Dark Blue-Florence Logo Twill Hat-alt
    Logo Twill Hat - Dark Blue
    $54.95
    Color:Burnt Olive-Florence Logo Twill Hat
    Color:Burnt Olive-Florence Logo Twill Hat-alt
    Logo Twill Hat - Burnt Olive
    $54.95
    Color:Black-Florence Logo Shirt
    Color:Black-Florence Logo Shirt -alt
    Logo T-Shirt - Black
    $54.95
    Color:Navy-Florence Logo Shirt
    Color:Navy-Florence Logo Shirt-alt
    Logo T-Shirt - Navy
    $54.95
    Color:White-Florence Logo Shirt
    Color:White-Florence Logo Shirt-alt
    Logo T-Shirt - White
    $54.95
    Color:Charcoal-Florence Logo Shirt
    Color:Charcoal-Florence Logo Shirt -alt
    Logo T-Shirt - Charcoal
    $54.95
    Color:Dark Sage-Florence Logo Shirt
    Color:Dark Sage-Florence Logo Shirt -alt
    Logo T-Shirt - Dark Sage
    $54.95
    Color:Tan-Florence Logo Shirt
    Color:Tan-Florence Logo Shirt -alt
    Logo T-Shirt - Tan
    $54.95
    Florence Marine X Society Membership
    Florence Marine X Society Membership
    $20.00
    Color:Navy-Florence Long Sleeve T-Shirt
    Color:Navy-Florence Long Sleeve T-Shirt -alt
    Florence Long Sleeve T-Shirt - Navy
    $64.95
    Color:Tan-Florence Long Sleeve T-Shirt
    Color:Navy-Florence Long Sleeve T-Shirt -alt
    Florence Long Sleeve T-Shirt - Tan
    $64.95
    Color:Dark Sage-Florence Hoodie
    Color:Dark Sage-Florence Hoodie -alt
    Florence Hoodie - Dark Sage
    $119.95
    Color:Tan-Florence Hoodie
    Color:Dark Sage-Florence Hoodie -alt
    Florence Hoodie - Tan
    $119.95
    Color:Burnt Olive Camo-Florence Slowtide Towel
    Color:Burnt Olive Camo-Florence Slowtide Towel-alt
    Pro Hawaii Performance Quick Dry Towel
    $79.95
    Color:Charcoal-Florence Meridian Hoodie
    Color:Charcoal-Florence Meridian Hoodie -alt
    Meridian Hoodie - Charcoal
    $119.95
    Color:Black-Florence F1 Zero Boardshort
    Color:Black-Florence F1 Zero Boardshort -alt
    F1 Zero Boardshort - Black
    $139.95
    Color:Burnt Olive-Florence F1 Zero Boardshort
    Color:Burnt Olive-Florence F1 Zero Boardshort -alt
    F1 Zero Boardshort - Burnt Olive
    $139.95
    Color:Black White-Florence F1 Zero Boardshort
    Color:Black White-Florence F1 Zero Boardshort -alt
    F1 Zero Boardshort - Black White
    $139.95
    Color:Charcoal-Florence F1 Zero Boardshort
    Color:Charcoal-Florence F1 Zero Boardshort -alt
    F1 Zero Boardshort - Charcoal
    $139.95