NEW ARRIVALS
NEW ARRIVALS
NEW GEAR - NOW LIVE
UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS
Inspired by founder, 2X Olympian and 3X World Champion Surfer, John Florence.
BOARDSHORTS
UTILITY TOPS & RASHGUARDS
WETSUITS
UTILITY SHORTS
OUTERWEAR
NORTH SHORE TESTED.
NORTH SHORE TESTED.
Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore.
ARE YOU A MEMBER?
Get first access to limited edition products, exclusive content, rewards & benefits.
BECOME A TEST PILOT
BECOME A TEST PILOT
Members are eligible for our elite wear-tester program, led by John Florence.
TEST PILOT: JOHN FLORENCE
LOCATION: NORTH SHORE, OAHU
DISCIPLINE: SURFING, SAILING
TEST PILOT: NATHAN FLORENCE
LOCATION: NORTH SHORE, OAHU
DISCIPLINE: SURFING
TEST PILOT: IVAN FLORENCE
LOCATION: NORTH SHORE, OAHU
DISCIPLINE: SURFING, SKATING, SNOWBOARDING
"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."
John John Florence
Generation-Defining Surfer. Innovator. 2X Olympian. 3X World Champion. Founder.
